The slow pace of fast change is hard on many people, and even harder for others to understand. Why, they wonder, when radical, disruptive change occurs in the economy, can’t we move more quickly and do more to take advantage of the promised wealth these changes are supposed to bring? Why can’t we know today—right now—what the future will be and what we need to do to see the fruits of it here? Why do these supposedly radical shifts take so damn long to pay off?
In response I’ll fall back on Robert Atkinson again, who has so brilliantly explored these issues in his book, The Past and Future of America’s Economy.
In an earlier post I referred to Atkinson’s discussion of long (50 year) economic cycles centered around different technology systems. How work gets done changes with each new system, but because these cycles don’t neatly mesh at their peaks the transition from one way of organizing work to the next is never smooth. Productivity growth—and even more importantly at the individual level, per capita income—suffer as a result.
As Atkinson points out, “The successful implementation of a new technology system and the unleashing of powerful entrepreneurial and competitive forces needed to bring about and sustain a revival of productivity growth is anything but automatic. Because it is seen as a threat to well-established businesses, institutions, regions, and even society as a whole, each new economy calls forth powerful and intense forces in its opposition. Enemies of growth and change are capable of not only significantly delaying transformation, but of structuring it so it attains only a portion of its potential.”
Examples would be the way in which the music industry fought so long and so hard against online music; the challenges the internet present to traditional phone companies and the ways in which they have responded; and, similarly, the threat print newspapers feel from online news services and the awkward models print publishers of all kinds have crafted to try to keep their old-line businesses afloat at the expense of new online opportunities.
Atkinson continues, “Throughout history, opposition, not only to technological change but to the broader social, political, and organizational transformations that accompany it, has been a recurring pattern. Some want nothing more than to protect vested economic interests threatened with ‘creative destruction’. Others, like today’s opponents of biotechnology, view a particular feature of the new technology system as abhorrent. Others simply oppose change and progress, preferring instead to remain nestled comfortably in established and well-trodden patterns of life.”
Organizations like NorTech, BioEnterprise, JumpStart, TeamNEO and the many, many others committed to the economic revitalization of Northeast Ohio try to smooth the transition between technology systems by fighting this resistance and encouraging acceptance of the changes the new economy demands. But we can’t snap our fingers and make things “right” over night. “The infamous Luddites who smashed automatic looms at the emergence of the mercantile/craft economy in the 1820’s in England are the most notorious enemies of the new,” says Atkinson, but they are hardly unique. “Economic transformations in the United States have been slowed, but not stopped by opposition. One reason is that the advantages of the new have far outweighed disadvantages of the past….Moreover, America has consistently embraced innovation. That is perhaps the major reason why the United States has led the past three economic transformations.”
And that is why NorTech has placed such an emphasis on innovation, and on aligning and leveraging the technology assets in the region to build a globally competitive economy in Northeast Ohio—one that can adapt to the emerging, yet not fully formed, new technology system that will drive productivity and change the way we organize and do our work.
The new economy is information-based. Its platform is the digital technology system. That is why NorTech puts the emphasis it does on supporting work in information and communications technologies, electronics, nanotechnology, advanced materials that support an information-based economy such as LCDs, and new information-based biotech, medical, and advanced energy platforms. It’s also why we put so much effort into reforming our educational structures and systems. But none of this work will be finished tomorrow, or even the day after tomorrow.
All we need to do is look back on our heritage with steel and see, as Atkinson does, that “[t]he enabling revolution of the steel age, the Bessemer steel process was in place by the 1870s and took 40 years for the technology to permeate the industry. The fundamental component of the digital revolution—the PC—has been available for only 20 years.”
It’s the next 20 that will be the most interesting, and the most fruitful—provided that we stop fighting change (and those who are working for change) and embrace it instead.