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Regional Identity

Unique Strengths – We have much to be proud of, and much to celebrate. But we need to find and champion the things that truly make us distinct from other regions, and then make sure the whole world knows.

• Create regional messages that focus on our distinctive strengths and assets
• Look for ways to have these work together more effectively, (e.g., cross promotion and linkages between College 360, World Trade Center’s marketing outside the region, TeamNEO, OneCleveland, OhioTechNet.com, etc.)
• Listen and adapt to what comes out of Voices and Choices, so that the messages are consistent and compatible
• Celebrate the diversity of our region and recognize as one of our key strengths

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